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David Mastro Scheidt's avatar

In the wild, observing humans drink in a wine bar I pour at - once a customer finds their "Chardonnay" or "Cabernet" I've observed it is very difficult to get that person to be curious about anything else. Sure, they'll take a free sample of another wine, but they've made up their mind about their favorite long ago and their curiosity seems to fade away.

My curiosity is alive and well, I can't necessarily say that's the case for many a wine consumer. They have their favorites and stick to them faithfully, without question.

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